Leading a business is not for the faint of heart.

Unfortunately, without subconscious support, even the most brilliant leaders can find themselves defaulting into subconscious self-sabotage with disastrous consequences. 

Subconscious self-mastery can make a huge positive difference in the decisions leaders make, the actions they take, and the teams they build. 

Joanna Griffiths, the visionary Founder, President and CEO of Knix, knows this very well and has been committed to improving her subconscious mind for years. 

Joanna is a pioneer in the fashion world and after designing and launching leak proof underwear, she continues to pave the way for the fashion industry and education around menopause, menstruation and more. 

Knix was the one of the first companies to feature women of all ages, sizes and backgrounds on the website back in 2016 and continues to be a leader in promoting healthy body image and education around women’s health today.

Her project,  Life After Birth: Portraits of Love and the Beauty of Parenthood, which manifested into both a book and an art exhibit in 2021, celebrates and highlights what an intense emotional and physical journey giving birth is.

Joanna made headlines all over the world again in 2022 when she sold 80% of Knix for $320 million. This was, and at the time of this writing still is, the largest sale ever for a female founder in Canada’s history!

But Joanna’s story isn’t just about her triumphant sale or the revolutionary body-positive contributions she continues to make in fashion; as impressive as those are, it’s also about her personal journey and the adoption of new mindsets and leadership qualities, with the help of her hypnotherapist, Grace Smith. 

While a guest on the Not Alone Podcast, Joanna shared how Grace has supported her for years and through a number of incredibly important times both personally and professionally, including when Joanna made the pivotal choice to sell 80% of her company. 

Watch what Joanna had to say about Grace’s impact in her life on the Not Alone Podcast with Valeria Lipovetsky:

Hypnosis and Big Decisions

Some people might think hypnosis is just for breaking a bad habit or getting to sleep at night, and while hypnosis can help with those, it’s also a tremendous tool for thinking more clearly and understanding your true authentic self. Hypnotherapy can fast track the creation of new powerful beliefs, action steps and habits that catapult visioneers to their next level of inspired leadership.

For business leaders like Joanna Griffiths, who make massive decisions every single day, hypnosis with Grace Smith has proven to be a game changer.

Joanna started using hypnosis as the COVID-19 crisis unfolded. This was a time when everything was changing, both in her life and with her business.

With Grace Smith’s help, Joanna learned how to stay calm and continue to excel, even during this very challenging and unpredictable time.


Seeing Things in a New Light


In her recent interview with Valeria Lipovetsky, Joanna highlights a special moment during a hypnotherapy session with Grace Smith where she visualized a glass prism.

Throughout the illuminating session, Joanna’s subconscious mind eventually realized how much more of an impact she could make in the world in the long run if she chose a certain path forward.

As Joanna shares in the podcast, this was a large contributing reason why she decided to move forward and sell 80% of Knix.


Beyond Business: A Vision for Impact

Joanna didn’t decide to sell Knix for the money.

It was the fact that the impact of Knix could continue on with the incredible foundation that she and her team built and she could eventually have the time and resources for more projects and to show up the way she wants to for her friends and family.

Hypnotherapy with Grace Smith helped her see how her impact would expand and grow if she chose to shine her light in a broader way.


Conclusion: The Transformative Power of Executive Coaching


Joanna Griffiths’ story shows us how much Grace’s method of hypnotherapy can support visionary leaders.

Joanna’s work with Grace Smith reminds us of how powerful our subconscious minds are, and how powerful it is to work with our subconscious, rather than against them (again, Subconscious Self-Mastery vs. Subconscious Self-sabotage) especially when we want to grow and reach new heights, both personally and professionally.

For any business leader looking to evolve and do even greater things, Joanna and Grace’s story is a prime example of what’s possible with Grace’s method of hypnotherapy.

It shows us that success is so much more than just the bottom line, even when the bottom line is incredibly impressive; it’s also about living a life that feels good and knowing you are living up to your full potential.

In closing, do you know what was the first thing Joanna purchased after the sale of her business? She bought her Nanny a new house to thank her for all of the years of support and love shown to her three young children. How amazing is that?!

To book a Subconscious Assessment with Grace Smith click here.


Joanna’s Testimonial:

“Just last week I sold 80% of my company for $320 million and Grace’s support was extremely instrumental in helping me get through the process mentally and emotionally. This year has been the most stressful of my professional career yet in the midst of it all I have been kinder to myself than ever before. With Grace’s help I have let go of years worth of work-related emotional baggage and have clarity around the life I want to live and the leader, partner, mother and friend I want to be. I feel lighter and so ready for this next era of my life. At first I wasn’t sure the investment of the VIP program would be worth it but now I’m getting ready to sign up for my next package and I can’t wait. Thank you, Grace!”


Rose Caiola
Principal Member, Bettina Equities Company; CEO, Rewire Me

“I have been lucky enough to work with several the greatest healers of our time and Grace Smith is absolutely one of them. I joined Grace’s VIP program about one year ago and after struggling with my weight throughout my life I managed to lose 20lbs effortlessly, it just melted off my body. The weight had been sitting there and wouldn’t budge for decades no matter what I did. I feel like my body has returned home to its true self because I finally felt safe enough to be seen. With Grace I also healed childhood trauma that was impacting every single relationship in my life. I found and began using my voice, expressing my core beliefs instead of being bullied into silence, which also radically transformed my life. I deepened my connection to my own intuition in ways that continuously blew my socks off. And now one year later I can still return to the safe place cultivated with Grace, surrounded by white birch trees, and filled to the brim with a profound level of peace. It was such a joy to meet with Grace and hear her voice each week! If you’ve tried different healing modalities like I did but find yourself still dealing with issues that persist in your life, they’re probably in your subconscious mind. If they are, Grace will help you find them and heal them, and your newly illuminated life will never be the same.”

Raj Jana
Serial Entrepreneur, investor and creator

“I've been working with Grace for a few months now. And to say that she has radically and dramatically changed my life would be an understatement. Within the first session, we cracked open some of the most deepest and most intimate memories that were stopping me from truly living into my potential. And the sessions just keep getting better and better and better. Grace is a master at what she does. She is not just somebody who's masterful at hypnotherapy, but she is so invested in her own personal growth, in her own way of doing things that she brings in so many different modalities of teaching into her practice, which just makes everything we do so much more effective. I see her as a mentor, I see her as a friend. And I really, really, really appreciate her intuitive sense and knowing of how to guide the session so that I can step into the highest potential of who I am. Grace is worth every penny. And I meant it when I say, I'm on fire today, in my business, in my life, and just my own personal sense of self and happiness and ow, because of the work that Grace and I have done together. So if you're interested in really stepping up your game and getting yourself out of your own way, and sort of alkalizing all of the weight and shadow aspects of your being that are holding you back, then with with Grace. You know, it's one of those things, I didn't know what I didn't know, and the subconscious is such a tricky place to go. We always think we need to fix one thing, but then when we get to the heart of it, it is something completely different. And that's what Grace has really helped me see and realize. I can't recommend working with her enough. If you're on the fence, just do it and thank me later.”

Michele Romanow
Star of Dragons' Den; Founder & CEO, Clearco; Seriel Entrepreneur

“Working with Grace is a serious financial investment but the returns are extraordinary. My plan is to work with her forever. I've referred all the people I love to Grace because I want them to feel the same peace I do after a session with her. On New Years' Eve I checked my sleep stats for the year and the three deepest nights of rest were when I was with Grace for our VIP days. We were working on incredibly difficult personal and professional challenges for 10 hours per day but I still slept more soundly those nights than any other nights of the year. I also listen to her Grace App every day, I'm on a 48-day streak! It's been more effective for me than any of the other sleep or meditation apps. Grace's presence in my life has truly been a game changer, I'm so excited about what she's creating and I know her company will have a profoundly positive impact on the world.”

Jennifer Racioppi
Founder of Chart Your Success, leading Astrologer, contributing writer for Well + Good

Joanna Griffiths
Founder & CEO, Knix
"Just last week I sold 80% of my company for $320 million and Grace’s support was extremely instrumental in helping me get through the process mentally and emotionally. This year has been the most stressful of my professional career yet in the midst of it all I have been kinder to myself than ever before. With Grace’s help I have let go of years worth of work-related emotional baggage and have clarity around the life I want to live and the leader, partner, mother and friend I want to be. I feel lighter and so ready for this next era of my life. At first I wasn’t sure the investment of the VIP program would be worth it but now I’m getting ready to sign up for my next package and I can’t wait. Thank you, Grace!"
Daniel Mazzone
Artist, Dubbed
“The Next Andy Warhol” at Art Basal

“When i was first introduced to Grace I was at a difficult point in my life. Challenges in my personal and work life were heavy. I had a dear friend who had experienced Graces Hypnosis. I was at a point where i would have tried anything to make things easier and more clear as the road ahead was a bit foggy. My journey with Grace has been nothing short of a blessing. I’m now more confident, happy and clear on my path. Since I began working with Grace it’s strange but truly all good things keep coming my way from personal relationships to professional accolades and everything in between. Life has really gone in the right direction. The best part is, i would consider her a friend and a gift to my new life.”

Daniel Mazzone and Grace Smith pictured with his piece “Grace” which debuted at the 1 Hotel, Art Basal December 2021.

Jennifer Racioppi
Founder of Chart Your Success, leading Astrologer, contributing writer for Well + Good
Angela Bonnici
VP of PR at Unfair Advantage

Scott Oldford
Entrepreneur, Investor, & Advisor to multiple 7+ figure businesses

Danette May
Entrepreneur, leading healthy living expert, and star of several best-selling fitness DVDs

Mari Carmen Pizarro
CV Highlights:
CEO, Whole Leadership Systems; VP Global HR, Teva Pharmaceuticals; Founder, International Women's Leadership Academy; HR Director, U.S. Bankruptcy Courts

Mari Carmen is currently one of Grace's VIP clients and brings Grace in as her "secret weapon" whenever she is coaching elite executive women, including recent workshops at DLL Group in December 2020.

Contact Marise for reference: mcpizarrocoaching@gmail.com

Brigid McCuen
CEO of MedCircle

“Before working with Grace, I thought life was supposed to feel, at its best, chronically dissatisfying and at its worst, overwhelmingly hopeless.

Day-to-day, I couldn’t escape the unhealthy levels of anxiety I was feeling without drinking wine at least four nights a week, emotional eating, or both. Nor could I trace the anxiety back to anything in particular, so I had more or less succumbed to it as “my normal.”

I had never been exposed to hypnosis outside of its (wildly inaccurate) portrayal in the Jordan Peele film ​Get Out.​ I began researching this type of treatment for my job and in doing so, I came across some jaw-dropping studies on its effectiveness in curbing a variety of infamously hard-to-kick habits like procrastination, smoking, etc. I was still unfamiliar with HOW hypnosis actually worked, but after looking at the absolutely undeniable evidence that it DID work, I couldn’t help but at least give it a chance. It started out as something I would “try,” like a free trial of a subscription, or a new diet.

From my very first session with Grace, it became clear that the work we were doing went far deeper than anything I had ever tried. It wasn’t just my actions and habits that changed over the course of my sessions with Grace. My actual motivations and desires recalibrated with my goals and what I actually wanted out of my life.

I began to exercise consistently – whereas before hypnotherapy, going to the gym was an abstract idea that I would MAYBE set into motion “tomorrow” or “next week.”

I went from not being able to fathom life without alcohol, to truly feeling joyful thanks to a newfound freedom from alcohol.

Food stopped holding any emotional weight and I no longer needed it as a crutch.

After 12 transformative sessions with Grace, I’ve lost weight in the double digits, quit drinking completely (when at the beginning of this I wouldn’t have been able to even fathom the thought), stopped procrastinating, and unearthed/confronted the real reasons I was doing all of these unhealthy things in the first place.

All of this has given me more room to be creative in my work, rediscover old hobbies, and achieve a level of presence in my interactions and meaning out of my personal relationships that I haven’t felt or experienced in a very, very long time.

Most importantly, my work with Grace has given me hope that life can amount to so much more than chronic anxiety and discontentment. Those feelings have been replaced with an overarching and steady sense of excitement of “what comes next,” and a level of mental clarity I didn’t know was possible. My work with Grace has allowed me to access a more vibrant version of myself.”

Karl Krummenacher
CEO of Mindshare Collaborative

“The most powerful part of you, is your subconscious mind. Every action, inaction, emotion, compulsion is influenced by this incredible super-computer designed to keep you safe. Unfortunately, our subconscious programming isn’t always up to us or in our best interest.

Grace Smith is perhaps the greatest “Programmer” of the subconscious mind alive today. Her unique gift is an uncanny ability to “get past the security systems” that protect old, buggy subconscious programs and reset the code of your subconscious to serve your health and happiness in ways that feel natural, effortless, wholesome and familiar.

For years I’ve struggled with an irrational fear of small spaces, making certain medical tests virtually impossible without heavy sedation – until I met and worked one-on-one with Grace. Within days I went from claustrophobic and panic prone to relaxed and at ease during an important test that I had postponed for over a year.

Beyond dealing with the acute issue at hand, Grace’s work gave me tools to dramatically lower stress levels, move “Grace-fully” through each day, sleep better and show up every day as a better human. If you’re looking to make a significant shift in your thinking and eliminate emotional reactions that don’t serve you – Grace’s program should be at the very top of your list.”

Joe Fox
CV Highlights:
Co-Founder / CEO at Blühen Botanicals; Co-Owner, Fox & Fogarty Team at Realty Executives; VP of Recruiting and Business Dev, Sky Firm International; Director, EarthStream

In addition to Joe being one of Grace’s VIP clients, the Blühen Botanicals board approved and purchased hypnotherapy sessions with Grace’s team + access to the Grace Space Hypnosis App for their employees as additions to their wellness benefit package.
Joe says, “My work with Grace was so phenomenally impactful that I couldn’t wait to provide these benefits to our team. I cannot recommend her work to you and your organization enough.”

Contact Joe for reference: jfox@bluhenbotanicals.com

Marise Cipriani
CEO of TransBrasil & Granby Ranch

“Combine Wendy Rhodes of ‘Billions’ with Samantha from ‘Bewitched’ and you’ll be getting close to understanding Grace Smith’s level of talent. Her intuition is unlike anything I’ve ever seen. My work with her has forever changed my life... and in all areas of my life; as an entrepreneur, executive, mother, daughter, wife, sister, and friend. Yes, it’s a serious financial investment to work with her, but one day soon she’ll be as hard (or harder) to reach than Tony Robbins and anyone who passed up the opportunity to work with her now will have missed out on the opportunity of a lifetime.”
Contact Marise for reference: marisefcipriani@gmail.com

Cayla Craft
CEO of Mommy Millionaire

“I'm just finishing up my first year with Grace Smith and I chose her because she's the best in the world at what she does. I heard over and over from people how amazing she was and I wanted to work with the best because I want to be the best in my field. The reason I initially hired Grace was because I was struggling with a lot of anger and it was coming out in my marriage and my business, I was already making 7-figures a year but I have billionaire energy and I wasn't going to get to the next level unless I cleared a lot of the stuff that was holding me back subconsciously. I love that I got to talk to her every week and sometimes a couple times a week, it was absolutely amazing because I needed that support and every time I spoke to her I could go back into business afterwards with more peace, calm, feeling centered, and grounded as a CEO. The investment of working with grace is absolutely worth it. I tell everyone I know they have to hire her and work with her specifically 1:1. I wish I was a billionaire right now so I could pay for everyone I love in my life to work with her!!! She is that incredible at helping people find their true self selves and that is the most powerful thing on the planet. If everyone could be walking around in their real truth the world would be infinitely better. And that is exactly what Grace helps you do. I hired her to help get rid of the anger but she helped me find myself, and helped me become more powerful. I have several different income streams now because of her. I’m just so, so grateful for her... I would pay 10x. Honestly. That’s what it’s worth to work with her. I love her so much.

Michele Cloutier
CV Highlights:
CEO, La Senza; Brand President, Chico's; EVP, Borders; SVP, Ann Taylor; VP, Gap Inc.

“I was running multi-billion dollar global corporations operating at 10% of my capacity. I didn’t know how to tap into the 90% of my potential until I began working with Grace... can you imagine if I had been operating at 100% all this time? Grace’s work has completely transformed my life. I wish I had found her 10 years ago, I’d pay 10x what she charges and it would be worth every penny. I’d also make sure she was working with every one of my executives (at the very least, ideally everyone at the entire company would be having hypnotherapy with someone from her team)… in a matter of months our entire organization would be unstoppable. Truthfully, hypnotherapy is the holy grail. I’ve done countless hours of personal development work in countless formats and NOTHING got to my subconscious and how deep these patterns are like Grace has. I have finally come home to myself, I am finally living my purpose. This is the power of what Grace does.”

Contact Michele for reference: michelemcloutier@gmail.com

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